Emilie Heathe

“We were disrupting the industry long before it became fashionable. Our goal has always been to surprise, delight, and innovate — while never compromising our values.” - Emily Rudman

Redefining luxury beauty with sustainable and inclusive cosmetics

EMILIE HEATHE launched seven years ago with just five nail colors and a vision: to create superhero products. the ones you can’t live without. We were the first luxury brand to launch 10-free, non-toxic nail polish before “clean” beauty was even a buzzword. From day one, our patented magnetic bottle design, made from metal, recycled glass, and reduced plastic, setS us apart. Design & function weren’t just priorities, they were the brand DNA. That same ethos guided every category expansion, product innovation, and partnership.

  • Innovative, First-to-Market Formulas

    Pioneered early entries into luxury clean beauty with a full-up brow powder, Lip R&R Exfoliating Lip Balm, and non-toxic nail polish shades that outperformed traditional luxury players.

  • LIP R&R EXFOLIATING LIP BALM

    Created a multitasking lip treatment that gently exfoliates and deeply hydrates in one swipe. Unlike typical scrubs, this sugar-based balm delivered a sensorial experience without mess or grit — setting a new standard for clean lip care. The sleek, compact packaging made it ideal for daily use and prep before lipstick application.

  • Full Up Brow

    Developed a clean, buildable eyebrow powder designed for natural-looking depth and all-day wear. The finely milled formula offered blendable pigment without fallout — a first in the clean luxury space. Packaging was crafted with the same sleek, artful sensibility as the rest of the line, delivering a refined daily essential for brow grooming.