Lip Atelier Lip Colour
Lip Atelier was a collection of five semi-sheer, buildable lipsticks designed to nourish, hydrate, and perform. Each shade was formulated with skincare-grade ingredients like ginseng, camellia, and orchid extracts , delivering lasting comfort and a smooth, customizable finish.
Product Development & Formulation
From concept to execution, Emily Rudman led the creative and product development process, crafting a high-pigment, clean lipstick line that merged indulgence with innovation. The packaging, sleek, refillable, and sculptural, reflected Emilie Heathe’s commitment to sustainable luxury. With its all-black, magnetic design, the component became a signature object in the brand’s beauty lineup.
Creative + Art Direction + Production Photoshoots
The launch campaign included multiple shoots, each inspired by the energy of late ’80s and ’90s New York, the brand’s hometown. It took a village. Every artist involved brought their unique creativity and technical expertise, contributing to a multi-dimensional campaign that was both nostalgic and forward-thinking. The visuals captured the spirit of Lip Atelier—versatile, elevated, and expressive.
Launch Event
To celebrate the launch of Lip Atelier on National Lipstick Day, Emilie Heathe hosted a poolside event at the Infinity House in Southampton. Guests enjoyed custom lipstick applications by celebrity makeup artist Ashlee Glazer, manicures with signature Nail Polish, AND mezcal tastings. Founder Emily H. Rudman gave a heartfelt toast and gifted attendees with the full Lip Atelier collection and makeup cases, a true celebration of beauty.
