Emilie Heathe

“We were disrupting the industry long before it became fashionable. Our goal has always been to surprise, delight, and innovate — while never compromising our values.” - Emily Rudman

Redefining luxury beauty with sustainable and inclusive cosmetics

Emilie Heathe launched with five nail colors and a singular vision: to create products you couldn't live without. From day one, the brand pioneered 10-free, non-toxic nail polish — years before "clean beauty" became a mainstream category. Its patented magnetic bottle, crafted from metal, recycled glass, and reduced plastic, set a new standard for sustainable luxury packaging. That same commitment to intentional design and first-to-market innovation guided every category expansion that followed.

  • Innovative, First-to-Market Formulas

    Pioneered early entries into luxury clean beauty with a full-up brow powder, Lip R&R Exfoliating Lip Balm, and non-toxic nail polish shades that outperformed traditional luxury players.

  • Lip R&R Exfoliating Lip Balm

    Created a multitasking lip treatment that gently exfoliates and deeply hydrates in one swipe. Unlike typical scrubs, this sugar-based balm delivered a sensorial experience without mess or grit — setting a new standard for clean lip care. The sleek, compact packaging made it ideal for daily use and prep before lipstick application.

  • Full Up Brow

    Developed a clean, buildable eyebrow powder designed for natural-looking depth and all-day wear. The finely milled formula offered blendable pigment without fallout — a first in the clean luxury space. Packaging was crafted with the same sleek, artful sensibility as the rest of the line, delivering a refined daily essential for brow grooming.